Targeted Online – A publication on how AdTech works

 

Funded in 2020 – The Vietsch Foundation funded the publication of “Targeted Online”, a handbok by the European Digital Rights (EDRi), an association of civil and human rights organisations from across Europe.

The web has become a place where visiting a webpage triggers many effects elsewhere, where advertising technology results in a surveillance ecosystem. Yet people still think of the ‘friendly’ world wide web of the nineties. The “Targeted Onlie” handbook is intended for curious internet users who want to understand the internet’s dominant business model, how tech companies use (and abuse) data, why some ads are eerily creepy and others so foolishly wrong. The handbook explains how online advertising works, and why a reform of the entire online advertising industry is urgently needed.

The “Targeted Online” handbook can be dowloaded here. For more informtion visit the EDRI website.

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